My WHY: in a word - FREEDOM

Why? In a word....


I started on this entrepreneurship journey because I needed to get un-stuck. And then, I started coaching because I didn't want anyone else to go through life feeling stuck like I did. I wanted to create an opportunity for others through entrepreneurship education and empowerment so that women can go out and live their best life.

I moved out of home before I left high school. At that time, I wanted to be a flight attendant because I wanted to travel the world. Unfortunately, I was too short. When I was in college, I wanted to be a graphic designer or an artist. I wanted to go to art school, but I didn't actually know how to get into university. I didn't even know you needed points until I was in year 12, and by then, it was too late. 

Everything I wanted career-wise seemed to be met with an obstacle and a reason why I couldn't. Or shouldn't. It seemed to me all I was destined for was the 9-5 whatever job you can find route… to "get a good job" so you can buy a house and settle down.

So that's exactly what I did. At the age of 18, I had a pretty decent job for the area I was living in. I bought a house. And I settled in for the life you're supposed to have. Really, I had everything I should have ever needed. A job, a house, I had more money in my pension fund than my parents. I was nailing life. 

So WHY did everything still feel like a massive failure?

Because I forgot about creating. The things I WANTED to do, like travel and being creative, went out the window. I just got busy settling. And I did it for years. Eventually, I didn't even know what I liked anymore. I didn't know what my skills were. I spent so much time trying to fit the mould that I forgot who I was. 

After years of working in a "good government job", a "stable" and "safe" job, where I felt taken for granted, where I was bullied, where numbers were more important than people, where personal growth wasn't even a consideration I finally got the feeling that I should be doing more, that I had potential beyond shuffling papers and working on some bullshit spreadsheets. ... I finally learned that you could just create your own damn life. 

From that point on, I became obsessed. I read a book every 2 days, took courses, watched talks, started businesses, and attended meetups. I worked 3 jobs and started a degree in marketing and entrepreneurship to learn how to make it all happen. (Thank god for adult learning)

I needed to get out of this crazy hole I had created for myself, and I never wanted to settle again. I wanted the freedom to be able to go places. To do things. To not be told how my life should be and to not be waiting for retirement to go and enjoy life. 

Tomorrow isn't guaranteed. The thought that I could have spent a whole life waiting, the fact that there are people who waited…. and never got to go.. is heartbreaking. 

So, That is my why. I don't want other women to spend 90,000 hours of their lives doing something that makes them feel shitty. I don't ever want women to settle and to wait. I don't want them to forget who they are. If people want more freedom, I want them to be empowered to do something about it. 

Why do I coach ex-pat women?

🌏 I do it because...I get to create - training courses, worksheets, content, graphics, products.

🌏 I do it because...I get to combine my love for travel with all the things I have learned in starting my own business.

🌏 But mostly, I do it because I want to help other people to have more freedom too. I don't ever want another woman to feel stuck. I don't ever want them to waste years of their lives doing things because of what is "expected of them."


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